C-SPA Consulting specializes in providing assessment, design development and execution for spa business success. The approach is customized and scalable to meet the varying need of our clients. The success of our work depends highly on the mutual commitment of clients and consultant to the project goals, process and deliverables.


  • Strategic Spa Planning
  • Sales & Business Development
  • P&L Management
  • Revenue Optimization
  • Leadership & Staff Development
  • Team Capacity Building
  • Media Engagement Strategies
  • Merchandising & Inventory
  • Feasibility Analysis - FF&E & OS&E
  • Brand Platform / Honor Host Culture

Scope of work: Assessment, Improvement Plan Design and Execution
C-SPA Consulting recognizes the importance of strengthening and clarifying spa brands to remain relevant and competitive in the growing spa marketplace. Toward this end, C-SPA Consulting works with clients that seek to refresh their image and improve reach and performance.

The proposal offers an assessment and recommended course of action for the Spa's brand, offerings, functionality and improvement. It also provides the opportunity to discuss current status and concerns, plan for changes, prioritize implementation of initiatives, and pinpoint particular issues that require support. This assessment itself is divided into a three sections and will be completed as a management tool to identify the following focus areas:
  1. Brand & Guest Services
  2. Leadership & Staff
  3. Financial Management
Deliverables: Assessment Report, Improvement Action Plan (short & long term), Coaching relationship, Methodology for measurement, Enhanced capacity for team to plan and manage brand and operation successfully.
The Onsite C-SPA Leadership Guide
The spa industry has grown rapidly over the past few decades, leaving a gap in the development of spa leadership roles. C-SPA Leadership Guide will enhance your Spa leadership skills and share our industry knowledge. We work with spa leaders to grow their spa business as well as themselves in their leadership role. The spa director Leadership Guide can be customized it for a beauty salon owner, a fitness complex or any other wellness entity.

With slight revisions to your spa branding elements and positioning, you can infuse new energy into your spa offerings.


President & Founder

Cecilia Hercik formed C-SPA Consulting as president in 2013 with the goal of contributing to spa organizations and collaborating with inspired people to create sustainable and meaningful spa business solutions.

Cecilia Hercik brings over 25 years of experience in resort and day spa openings, both nationally and internationally, and has an extensive background in spa management and hospitality operations. She has worked for such companies as Ritz-Carlton Hotel Company, Aveda-Neill Corporation, Waldorf Astoria Resorts and WTS International Spa Consulting Company.

An Advertisement & Marketing graduate of the Instituto Metropolitano of Lima, Peru and with Leadership courses at FCCJ Jacksonville, Florida, Cecilia is fluent in both English and Spanish. She is also certified by the Global College of Natural Medicine as a Nutritional Consultant. Cecilia started her career working in various management positions with The Ritz-Carlton Hotel Company for 12 years, eventually becoming their first Executive Spa Director at The Ritz-Carlton Hotel in New Orleans. She then spent the next two years as the Corporate Spa Director for Aveda-Neill Corporation overseeing 10 Day Spas Salons before returning back to resort spa operations as the Director of Spa Sales & Operation for the renowned Spa Grande at The Grand Wailea Resort in Maui, a Waldorf Astoria Resort. At Spa Grande, Cecilia was responsible for the full operation of the renowned 50,000 square foot spa facility with its 40 treatment rooms and 200 workers for over 7 years. In September of 2011, she joined WTS International as the Regional Director of Spa Operations for Hawaii responsible for the day to day operations for 2 High-end spas, the the award winning Kapalua Spa in Maui, a 45,000 square foot Destination Spa, and the Spa at Trump Waikiki Hotel at Oahu, a luxurious Boutique Spa. And now, she is the owner and founder of C SPA Consulting & Management firm offering an array of Spa, beauty and Wellness Services.

Hercik is a member of the International Spa Association (ISPA) as well as a member and the Board Treasurer for the Hawaii Spa Association (Hi-Spa). She is also a member of Maui's Hui Hoaloha, a dedicated group of successful women who represent a diverse cross section of the community and who continue to impact the lives of others through their philanthropy.

She was a Leading Director for the following 10 Spa Openings:
The Ritz-Carlton Spas in: Cancun- Mexico, Barcelona- Spain, San Juan-Puerto Rico, Sharm El Sheik-Egypt, Naples-Florida, Amelia Island-Florida, New Orleans-Louisiana, Key Biscayne-Florida, Half Moon Bay- California & Tyson's Corner, Virginia.

She was also Leading Director for the following 5 Day Spa Openings:
Aveda-Day Spas in: Mandeville, Hammond, New Orleans, La Fayette, and Baton Rouge.